Two runners who've run big companies
[ROAD_NAME] and [ULTRA_NAME] spent their careers inside large organisations. Now they bring that experience to small businesses that want to go further.
The story so far
[PLACEHOLDER: founders to supply] Careers in large organisations: where, what roles, what they ran.
[PLACEHOLDER: founders to supply] Why they left to help small businesses.
[PLACEHOLDER: founders to supply] How they met.
The name is deliberate. A yew tree can live for thousands of years. It's the ultimate endurance athlete, and it's what we want for the businesses we work with: quick to get going, and built to last.
What the road taught us
[ROAD_NAME], MD and Finance Director
On the road, every second is visible. You know your splits, you know whether you're ahead or behind, and you know that going off too fast costs you more later than it gains you now.
Running a business is the same. The numbers tell you where you are, if you look at them often enough. Small improvements, made consistently, add up. Precision matters, and so does pacing: knowing when to push and when to hold.
What the ultra taught us
[ULTRA_NAME], Programme Director and technical lead
Long races are mostly about patience. Something always goes wrong, usually far from help, and you solve it with what you've got and keep moving. You eat when you don't feel like it because you know you'll need it later.
Long projects are the same. Plan carefully, expect problems, stay calm when they arrive, and look after the basics even when you're busy. The finish comes from steady progress, not heroics.
Between us
[X] ultras, [Y] marathons, [Z] years running companies and programmes.